Case Study: Symeon Electrical Website Redesign & SEO

Overview

Client: Symeon Electrical

Industry: Electrical Services

Platform: WordPress (built with Elementor)

Objective: Redesign an existing website to create a modern, credible, and informative online presence with a focus on EV charger installations — and improve visibility through SEO.

The Challenge

Symeon Electrical is a small, family-run electrical business offering a wide range of domestic and commercial electrical services.

Aaron, the owner, reached out for a website redesign because his previous site no longer represented the professionalism or growth of his business. The design was outdated, the content was minimal, and it didn’t showcase his expanding expertise in EV charger installations — an area where demand is increasing rapidly.

The website also wasn’t attracting enough enquiries through search engines, and Aaron wanted to build local credibility and visibility online.

The Solution

We delivered a complete redesign and SEO refresh built on WordPress with Elementor, focusing on modern design, strong messaging, and organic search performance.

1. Modern Visual Design

The new website features a clean, professional layout that highlights Symeon Electrical’s quality workmanship. We used real photos of Aaron’s projects to add authenticity and strengthen the connection with potential customers.

2. Focus on EV Chargers

A key part of the project was creating dedicated content around EV charger installation services. The new pages clearly explain the process, benefits, and available options, positioning Symeon Electrical as a trusted local expert in this fast-growing field.

3. Stronger Copywriting & Structure

We rewrote all on-page copy to be more informative, SEO-friendly, and customer-focused. The content now clearly communicates services, value, and credentials — helping visitors understand why Symeon Electrical stands out.

4. Social Proof & Credibility

To build trust, we integrated Google reviews, trade accreditations, and professional memberships across the site. This helped boost confidence among potential customers and showcased Aaron’s commitment to quality.

5. Basic SEO Package

Alongside the redesign, we implemented a basic SEO package that included on-page optimisation, keyword targeting, improved metadata, and Google Business Profile alignment.

This SEO work helped the website:

  • Reach the top 10 results for key local search terms such as “electrician in [location]” and “EV charger installation [location]”.
  • Increase organic website traffic.
  • Generate regular new enquiries directly through the website.

The Results

  • Modern, credible online presence reflecting Symeon Electrical’s professionalism.
  • Top 10 ranking for targeted local electrical and EV charger keywords.
  • More enquiries and improved conversion from local customers.
  • Authentic and engaging visuals showcasing real work and reviews.
  • SEO foundation that continues to deliver consistent visibility and leads.

Client Impact

The new Symeon Electrical website now serves as both a marketing asset and credibility tool. Aaron can confidently direct potential clients to a site that looks great, reads well, and ranks locally. Since launching, the business has seen a steady increase in online enquiries and stronger visibility within the local market — particularly for EV charging services.

Visit: Symeon Electrical https://www.symeonelectrical.co.uk/

Built with: WordPress + Elementor

Delivered by: Buckland Web Studio

A modern redesign backed by real results — improved rankings, more enquiries, and lasting credibility.

Request a call back